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Luxury

9Ps of Luxury Brand Marketing

1. Performance Performance in luxury is synonymous with craftsmanship, quality, and durability. Iconic brands like Patek Philippeemphasize timelessness with campaigns like “You never actually own a Patek Philippe. You merely take care of it for the next generation.” Similarly, Hermès underscores repairability as a testament to enduring value, reflecting their commitment to products that last for generations. 2. Provenance The heritage and …

Runway

Hope for Flowers 2025 collection

For her Resort 2025 collection, Tracy Reese leaned into a fresh, one-shoulder style, bringing her vision of effortless yet intriguing fashion to life. “I’m really into one-shoulder pieces right now,” she shared over Zoom, explaining her desire to create pieces that are simple to wear but rich in design interest. This season’s lineup includes tops …