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Luxury

9Ps of Luxury Brand Marketing

1. Performance Performance in luxury is synonymous with craftsmanship, quality, and durability. Iconic brands like Patek Philippeemphasize timelessness with campaigns like “You never actually own a Patek Philippe. You merely take care of it for the next generation.” Similarly, Hermès underscores repairability as a testament to enduring value, reflecting their commitment to products that last for generations. 2. Provenance The heritage and …

Runway

Hope for Flowers 2025 collection

For her Resort 2025 collection, Tracy Reese leaned into a fresh, one-shoulder style, bringing her vision of effortless yet intriguing fashion to life. “I’m really into one-shoulder pieces right now,” she shared over Zoom, explaining her desire to create pieces that are simple to wear but rich in design interest. This season’s lineup includes tops …

Alexander Macqueen New Collection
Runway

Alexander Macqueen New Collection

Seán McGirr’s second runway collection for Alexander McQueen marked a pivotal moment in his journey as the new creative head of the iconic fashion house. Opening with a sharply tailored suit featuring lapels rolled together at the chest, the collection showcased McGirr’s ability to blend McQueen’s signature edge with a fresh, contemporary vision. After facing …

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How 1.5 Million Plastic Bottles Are Turned Into Clothing Every Day

Every day, millions of plastic bottles are discarded, contributing to environmental pollution. However, an innovative company in India, Shree Renga, has found a way to transform this waste into something valuable – polyester fabric. This article explores the fascinating process of turning plastic bottles into clothing, the environmental impact, and the future of sustainable fashion. …

RH

Hermes Menswear 2025 Collection

“Lightness, peace, softness—that’s the inspiration, what we wish for.” Véronique Nichanian whisked us away to the seaside at Hermès. Her models ambled along in strappy leather sandals and cropped wide-leg pants, baring their biceps in zip-front sleeveless leather jackets and hefting “beach” bags, though the luxurious Haut à Courroies eschewed common straw or plastic. This …