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Luxury

9Ps of Luxury Brand Marketing

1. Performance Performance in luxury is synonymous with craftsmanship, quality, and durability. Iconic brands like Patek Philippeemphasize timelessness with campaigns like “You never actually own a Patek Philippe. You merely take care of it for the next generation.” Similarly, Hermès underscores repairability as a testament to enduring value, reflecting their commitment to products that last for generations. 2. Provenance The heritage and …

Alexander Macqueen New Collection
Runway

Alexander Macqueen New Collection

Seán McGirr’s second runway collection for Alexander McQueen marked a pivotal moment in his journey as the new creative head of the iconic fashion house. Opening with a sharply tailored suit featuring lapels rolled together at the chest, the collection showcased McGirr’s ability to blend McQueen’s signature edge with a fresh, contemporary vision. After facing …

Runway

Versace Resort 2025

It’s no secret that Donatella Versace has always been young at heart. Her boldness and flair have been evident since her early days working alongside her brother Gianni. She’s consistently drawn inspiration from the youthful energy and carefree attitude she embodies herself—so much so that in 1989, Gianni handed her the creative reins of the …

tokyo James Fall 2024 Collection
Runway

Tokyo James Fall 2024 Collection

Tokyo James Presents an Innovative Fall 2024 Collection Esteemed Nigerian-British designer Tokyo James has once again encapsulated the spirit of modern fashion with his enchanting Fall 2024 collection. In a vibrant showcase of creativity and elegance, James introduces a collection that effortlessly merges tradition with novelty, promising to reshape the contours of style this season. …

fendi-Collection
Runway

Kim Jones Collaborations Fendi 2024

Unveiling the 2023 Resort Collection and Stefano Pilati’s Influence Kim Jones collaborations Fendi, a luminary in the world of fashion, has always thrived on collaboration. His journey as Fendi’s artistic director for women’s wear continues to be an electrifying one, and in Fendi 2023, he brought together remarkable talents like Marc Jacobs to co-create the …