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Kendall Jenner as the fresh face of L’Oréal Paris.

kendall jenner loreal

From childhood days of exploring her mother’s makeup drawers to witnessing the Kardashian matriarch’s glamorous preparations, Kendall Jenner’s beauty journey has been a tale of self-discovery. Despite the twists and turns on her path to self-acceptance, at the age of 27, she now firmly understands her own value. It is a fitting moment as the renowned model and fashion muse is unveiled as the fresh face of L’Oréal Paris.

Delphine Viguier-Hovasse, L’Oréal Paris global brand president, expresses immense honor in partnering with Kendall Jenner, recognizing her as one of the most influential women worldwide. This collaboration is a significant milestone in their mission to empower women across the globe. Kendall’s success, worth, choices, and image are a testament to her independence and self-definition. She embodies the very essence of Gen-Z’s spirit and values.

Courtesy of L’Oreal | Vogue

Kendall Jenner’s role with the beauty powerhouse goes beyond being a spokesperson; she will also lead campaigns for their exciting upcoming releases, including the Infallible Matte Resistance Lipstick and the Panorama Mascara. Connecting effortlessly with younger audiences, Kendall is thrilled to join a new sisterhood of strong and powerful women, proudly declaring the iconic phrase, “I’m worth it.”

Having been a devoted fan of the brand for years, Kendall fondly remembers using various L’Oréal shampoos during her childhood. Today, her favorite go-to product is the Infallible Freshwear foundation. Joining the L’Oréal Paris family holds a special significance for Kendall, as it symbolizes a true full circle moment, allowing her to embody everything the brand stands for.

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