From childhood days of exploring her mother’s makeup drawers to witnessing the Kardashian matriarch’s glamorous preparations, Kendall Jenner’s beauty journey has been a tale of self-discovery. Despite the twists and turns on her path to self-acceptance, at the age of 27, she now firmly understands her own value. It is a fitting moment as the renowned model and fashion muse is unveiled as the fresh face of L’Oréal Paris.
Delphine Viguier-Hovasse, L’Oréal Paris global brand president, expresses immense honor in partnering with Kendall Jenner, recognizing her as one of the most influential women worldwide. This collaboration is a significant milestone in their mission to empower women across the globe. Kendall’s success, worth, choices, and image are a testament to her independence and self-definition. She embodies the very essence of Gen-Z’s spirit and values.
Kendall Jenner’s role with the beauty powerhouse goes beyond being a spokesperson; she will also lead campaigns for their exciting upcoming releases, including the Infallible Matte Resistance Lipstick and the Panorama Mascara. Connecting effortlessly with younger audiences, Kendall is thrilled to join a new sisterhood of strong and powerful women, proudly declaring the iconic phrase, “I’m worth it.”
Having been a devoted fan of the brand for years, Kendall fondly remembers using various L’Oréal shampoos during her childhood. Today, her favorite go-to product is the Infallible Freshwear foundation. Joining the L’Oréal Paris family holds a special significance for Kendall, as it symbolizes a true full circle moment, allowing her to embody everything the brand stands for.