Demna’s Gucci: A Family Portrait of Fashion’s Future Gucci didn’t wait for the runway. Instead, it staged a disruption worthy of its new artistic director: Demna’s debut dropped quietly, and yet explosively, through a 37-portrait lookbook unveiled just 36 hours before the house’s scheduled Milan presentation. Gucci Collection Entitled La Famiglia, this first chapter in Demna’s …
By Shubham KUMARSeptember 13, 2025 Luxury has long thrived on exclusivity, heritage, and aspiration. But with Gen-Z on track to shape the next decade of demand, the old playbook is stalling. Rapid price elevation, dated marketing rituals, and impersonal retail experiences are pushing young shoppers toward vintage markets, resale platforms, and creator brands. If maisons …