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Nuxe and the New Language of Botanical Luxury
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Nuxe and the New Language of Botanical Luxury

A deep look at the French beauty house redefining natural indulgence Nuxe has grown into one of the most recognisable names in French premium skincare, shaped by a blend of botanical science and the softness of Parisian beauty culture. Founded by Aliza Jabès in 1990, the brand expanded from a small laboratory into an international …

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Why Luxury Needs to Rethink How It Speaks to Gen-Z

By Shubham KUMARSeptember 13, 2025 Luxury has long thrived on exclusivity, heritage, and aspiration. But with Gen-Z on track to shape the next decade of demand, the old playbook is stalling. Rapid price elevation, dated marketing rituals, and impersonal retail experiences are pushing young shoppers toward vintage markets, resale platforms, and creator brands. If maisons …

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How 1.5 Million Plastic Bottles Are Turned Into Clothing Every Day

Every day, millions of plastic bottles are discarded, contributing to environmental pollution. However, an innovative company in India, Shree Renga, has found a way to transform this waste into something valuable – polyester fabric. This article explores the fascinating process of turning plastic bottles into clothing, the environmental impact, and the future of sustainable fashion. …

How Adidas, Asics, and Other Shoemakers Deal With Waste
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How Adidas, Asics, and Other Shoemakers Deal With Waste and Sustainable Shoemaking

Every year, a staggering 50 billion shoes flood the market, with the majority meeting their demise in landfills. However, a beacon of hope emerges from the Netherlands, where a company claims to have cracked the code for recycling footwear at a remarkable rate of 2,500 shoes per hour. Major players like Adidas are joining the …